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Why is Asda so successful? | matalan

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Why is Asda so successful?

What sort of marketing strategies do they use? And is there any examples? (e.g. ‘Asda price guarantee’ why is that so effective?)
Also how do these factors help ASDA – Price, promotion, product, place?

And what sort of pricing strategies do they use? And why?

Thanks in advance!

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2 Responses to “Why is Asda so successful?”

  1. John says:

    ‘Asda price guarantee’ works well because consumers are more focused about price than ever before. Also, ASDAs adverts are very clear unlike their competitors – Sainsbury’s, Tesco and Morrison. Next time you see their advert, compare it to the three competitors. Their ads won’t have special effects or a story to them or even a celebrity chef.

  2. Sean Michael says:

    Aliens

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