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Any Theories You Think Apply To This Marketing Case Study Article?


I have an exam tomorrow based on this article and I’m struggling to think up any more theories that apply! I have a few but I could do with some more. Anyone got any ideas? Thanks!
Keeping pace with the ever changing face of the consumer; 
Companies must swiftly reshape their attitude to sales, take advantage of rapidly-evolving technology and recognise that the rules of engagement are changing, says Claire Mackay
Commuters who crowd the Seonreung subway in downtown Seoul no longer have to fret about evening forays to the shops for the family dinner, last-minute snacks for the children’s packed lunches the following day – or even a packet of fish food.
A virtual Tesco Homeplus store flashes images of more than 500 popular products on to the South Korean capital’s subway’s walls and screen doors, with barcodes that customers can scan using a special app on their smartphones as they race past on their way to work in the morning – and the items are then delivered to their home that same evening.
Sci-fi shopping is now a reality. This store, having gained a British Design of the Year nomination for Tesco Homeplus, offers a neat snapshot of just how profoundly, and quickly, the business landscape is changing.
For many in the retail and service industries who are still reeling from an austere Christmas and lacklustre January sales, the prospect of this future-is-heretoday type technology must seem like a double whammy.
While others may already have embraced the fact the days of a ‘pile them high and sell them cheap’ approach are numbered, forging new relationships with customers might not turn out to be as straightforward as the social media hype appeared to promise.
Les Bayne, UK customer relationship management partner at global management consultants Accenture, believes the balance of retail power is shifting, and that it is the consumer who will increasingly be pulling the strings.
This shift is already under way, driven by technology, data availability and consumers’ carefully considered spending in the continuing tough economic climate. Bayne argues that businesses are going to have to change their attitude to sales – and fast.
“The consumer is changing the rules of engagement,” he says. “They are defining how we do business, what we sell, when, where and for how much – not the other way round – and it is something we are all going to have to get used to.
“I think we would all agree that it’s better for the customer to be at the table when dealing with issues. But how many of us would know quite who to have at the table, how to get them there, or even what to serve should they show up? “By next Christmas the consumerbusiness relationship will be radically different. Consumers will have less money, but higher expectations. They will know more about a business through social media and digital technology, and be more willing to use that information to switch suppliers. Above all this, they will want to be treated as individuals, and feel their voice is being heard, and have this reflected in the design and provision of their product or service.
“This new consumer will transform business on an unprecedented scale over the next months and years.”
Bayne points to four “tipping points” that are fuelling this consumer revolution. The first is technology, which is clearly enabling and empowering people on a massive scale. It is easier to shop from your living room than venturing out on to the high street, and as that has changed the speed of interaction between business and consumer, it has also created a proliferation of data and information. This data has a two-way effect, providing companies with a picture of their customers’ shopping and lifestyle habits, but it is also driving new levels of corporate and commercial transparency, giving consumers the power to act together. Even, says Bayne, “to make, break or reinvent industries”.
Convergence is another example of this type of change. In order to keep pace and to stay relevant, some businesses are offering more to provide consumers with a greater choice. Banks might give film club subscriptions with their current accounts and supermarkets are selling car insurance. However, this produces greater pressure on price, product development and accessibility.
All this is against a backdrop of shifting demographics, the third “tipping point”, which makes it harder for organisations to identify and target core customers. At one end of the scale affluent – and not so affluent – retirees are making their money go further as life expectancy continues to grow, while at the other end, a younger and more digitally-savvy generation are carrying student debt but have fewer job opportunities.
Finally, of course, these are tough times. Bayne’s point is that consumers will be forced into making ev

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Ebay – Question About Case Disputes?


I looked at the feedback of a buyer who is bidding on my item. It looks like she returns things a lot. I was just curious – I do not accept returns b/c I’m just a low-volume seller, and don’t want to get into that. I describe my things really well, and take lots of pictures (dated pictures). I haven’t had probs at all, only once was a lady disatisfied with something, and I ended up giving her a refund b/c I was new to it, probably didn’t describe the item well enough, and didn’t want probs. Now, I’ve become more experienced and adapted my policies and listing to stem any problems and fraud. But, what do I do if someone demands a return and threatens a dispute? I’ve heard bad stories about buyers making up lies to get a refund/return. Are my pictures good enough? I also try to sell preowned items that are only in the best of condition, but I know that is relative, and there is room for nitpicking. Like I said, my buyers have all in all been super pleased, and I don’t want that to change. Can I get neg feedback deleted if a buyer is mad about not being able to return stuff, and leaves retalitory feedback? I did get 1 neutral b/c the buyer said item was too small and was mad about not being able to return. I had the measurements in the listing, and followed up on the feedback saying this.

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Which Cute Iphone 5 Case Looks Best?


My friend was looking at these cases and asked me which one I thought was best, to be honest, I’m even having a hard time choosing. I love the designs on all of them!! lol and the price is cheap, can’t beat it! Please help me pick from the 13 designs (I’m going to get one too then I’ll tell my friend which one I got lol)http://www.ebay.com/itm/140929131489
I’m leaning towards #9, but #13’s colors are just to die for! Very hard, which one of these would you guys get?

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Anyone Knows This Strange N7100 Case?


i bought a Samsung Galaxy Note 2 N7100 last week, now i want to buy a case for it.
Just now I find a strange n7100 case (http://www.ebay.com/itm/Retro-Book-Design-Flip-Book-Leather-Wallet-case-for-Samsung-Galaxy-Note-2-N7100-/230985164378?pt=US_Cell_Phone_PDA_Cases&hash=item35c7c9e65a), it looks like a small book, but actually it is a case for . It is very interesting.
Anyone knows it?
Any good idea?

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Ebay Buyer Case / Return Question?


I opened a case against a seller for a bad iPod they sold me. In the end, he agreed to refund me through PayPal after the item was returned. Should I close the case now that we have made an agreement, or should I wait until I receive my refund? Thanks.

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It Luggage Carry Case On Ryanair?


I am flying with Ryanair on Thursday and a bit worried about my hand luggage case, I have measured it like 100 times but still stressing, has anyone used it before and is it okay?
Here’s the link to the one I have – http://www.tesco.com/direct/worlds-lightest-suitcase-black-small/307-2511.prd?pageLevel=&skuId=307-2511

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Will This Graphics Card Fit In This Case?


Graphics card: http://www.amazon.co.uk/dp/B007LB3UIU/?tag=pcp0f-21#productDetails
Case: http://www.amazon.co.uk/dp/B00AQQHUK6/?tag=pcp0f-21
I’m using the stock cpu cooler, so it shouldn’t get in the way. The graphics card is 28cm I think, does anyone have this combination?

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What Waterproof Case Should I Get For My Galaxy S3 That’s Cheap And Affordable?


I heard about the lifeproof case but I’m not sure if there are any other waterproof cases for the galaxy s3. I need a waterproof case that is cheap and has good quility. I’m going to the beach on July 1st in the early morning so I NEED a waterproof case by then. I don’t want to get the “winner” case where it’s like a clear bag and u put it over ur phone and u put the sticky thing on the back. I want like something cheap!! Not like 50-100$!!!! Please help!! I checked best buy’s site and they didn’t have lifeproof for GALAXY. they had it for IPHONE. :/ are there any cheap, good quility waterproof cases? And is eBay a good site to get them on? If u have any, please suggest them in the comments!!! And is this a good one?!? —–> http://www.ebay.com/itm/NEW-Waterproof-life-proof-Generic-Samsung-Galaxy-S3-case-Free-Shipping-/281125809991?pt=US_Cell_Phone_PDA_Cases&hash=item4174676f47 Copy and paste that to the URL.

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I Really Want This Malibu Case From Matalan But It Is No Longer In The Store, Where Can I Buy It?


I really want this suitcase from Matalan it says Malibu California and has a picture of 2 palm trees on and 2 surf boards, it is no longer in matalan store, and i’ve tryed ebay,
Where could I buy this?

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I Opened A Case On Ebay, Because The Buyer Did Not Pay?


I tried to email the buyer through ebay and my own email but he did not respond, what is ebay going to do??????????????????????????????????????…

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