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Any Theories You Think Apply To This Marketing Case Study Article?


I have an exam tomorrow based on this article and I’m struggling to think up any more theories that apply! I have a few but I could do with some more. Anyone got any ideas? Thanks!
Keeping pace with the ever changing face of the consumer; 
Companies must swiftly reshape their attitude to sales, take advantage of rapidly-evolving technology and recognise that the rules of engagement are changing, says Claire Mackay
Commuters who crowd the Seonreung subway in downtown Seoul no longer have to fret about evening forays to the shops for the family dinner, last-minute snacks for the children’s packed lunches the following day – or even a packet of fish food.
A virtual Tesco Homeplus store flashes images of more than 500 popular products on to the South Korean capital’s subway’s walls and screen doors, with barcodes that customers can scan using a special app on their smartphones as they race past on their way to work in the morning – and the items are then delivered to their home that same evening.
Sci-fi shopping is now a reality. This store, having gained a British Design of the Year nomination for Tesco Homeplus, offers a neat snapshot of just how profoundly, and quickly, the business landscape is changing.
For many in the retail and service industries who are still reeling from an austere Christmas and lacklustre January sales, the prospect of this future-is-heretoday type technology must seem like a double whammy.
While others may already have embraced the fact the days of a ‘pile them high and sell them cheap’ approach are numbered, forging new relationships with customers might not turn out to be as straightforward as the social media hype appeared to promise.
Les Bayne, UK customer relationship management partner at global management consultants Accenture, believes the balance of retail power is shifting, and that it is the consumer who will increasingly be pulling the strings.
This shift is already under way, driven by technology, data availability and consumers’ carefully considered spending in the continuing tough economic climate. Bayne argues that businesses are going to have to change their attitude to sales – and fast.
“The consumer is changing the rules of engagement,” he says. “They are defining how we do business, what we sell, when, where and for how much – not the other way round – and it is something we are all going to have to get used to.
“I think we would all agree that it’s better for the customer to be at the table when dealing with issues. But how many of us would know quite who to have at the table, how to get them there, or even what to serve should they show up? “By next Christmas the consumerbusiness relationship will be radically different. Consumers will have less money, but higher expectations. They will know more about a business through social media and digital technology, and be more willing to use that information to switch suppliers. Above all this, they will want to be treated as individuals, and feel their voice is being heard, and have this reflected in the design and provision of their product or service.
“This new consumer will transform business on an unprecedented scale over the next months and years.”
Bayne points to four “tipping points” that are fuelling this consumer revolution. The first is technology, which is clearly enabling and empowering people on a massive scale. It is easier to shop from your living room than venturing out on to the high street, and as that has changed the speed of interaction between business and consumer, it has also created a proliferation of data and information. This data has a two-way effect, providing companies with a picture of their customers’ shopping and lifestyle habits, but it is also driving new levels of corporate and commercial transparency, giving consumers the power to act together. Even, says Bayne, “to make, break or reinvent industries”.
Convergence is another example of this type of change. In order to keep pace and to stay relevant, some businesses are offering more to provide consumers with a greater choice. Banks might give film club subscriptions with their current accounts and supermarkets are selling car insurance. However, this produces greater pressure on price, product development and accessibility.
All this is against a backdrop of shifting demographics, the third “tipping point”, which makes it harder for organisations to identify and target core customers. At one end of the scale affluent – and not so affluent – retirees are making their money go further as life expectancy continues to grow, while at the other end, a younger and more digitally-savvy generation are carrying student debt but have fewer job opportunities.
Finally, of course, these are tough times. Bayne’s point is that consumers will be forced into making ev

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Tesco Job Does Anyone Know How To Apply?


Website will show if vacancy,, if there’s a vacancy you can apply online or get an application form in store that is hiring.

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How To Apply For Uk Spouse Visa?


HI MY NAME IS SINGH I M LIVING IN ITALY I HAVE INDEFINET STAY IN ITALY MY WIFE IS LIVING IN UK SHE IS UK PASSPORT HOLDER SHE IS WORKING FOR TESCO AND SHE ANNULE INCOME 13000 ,HOW TO APPLY FOR SPOUSE VISA THANXXXXXXXXX

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Im 15 Years Old, Could I Get A Job At Tesco And If So How Do I Apply?


Not even with a work permit, sorry. Legally a kid has to be 16 or older to be hired even part time.

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How To Apply To Jobs (coffee Shops, Bar, Clubs) In Stores?


I’ve recently took the step to quit my office apprenticeship after 1 year of working there due to various reasons. I’m aware the chances of getting job seekers allowance are nil.
I’ve filled out the jsa application form online and am waiting for 2-3 days for a call to arrange an interview with a job adviser. I just wanted to speak with someone about my options really. In the meantime I’ve been applying to some low end jobs online such as asda, sainsburys, mcdonalds, pizza hut….. kfc even invited me for an interview at one point but I was unable to attend due to the bad snow fall so lost the position. Basically I’m aiming for any job with bad staff turnover but where I can learn valuable skills.
Anyway I wanted to show extra initiative by applying in stores for jobs. Costa and Starbucks for example have online application form that they say to bring in to store once filled out. There a dozen coffee shops within walking distance due to where I live. Some of them privately owned. I was also going to go to one of the asda I haven’t applied to and asks for an application so I can hand it in, in person. usually I’m a confident person but doing this feels a little out of my comfort zone so I was wondering if anyone had any advice.
Another question is who I should address my application form / CV to when I don’t have a name?

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How Do I Apply For Simple Jobs For 17 Years Old Such As Jd, Tessco Etc …?


17 year old looking for job such as tesco , JD etc can someone give me a link to apply to a job like theese can seem to find any

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